Erin Craven
Founder and CEO of UROSPOT
Erin Craven is a passionate champion of women’s health and women entrepreneurs. In 2023 Erin was named one of the Top 100 most powerful women in Canada and an EY Entrepreneur of the Year finalist. Over her 25 year career, Erin held Executive C-level positions in both private and Fortune 100 healthcare companies. Erin became a “corporate dropout” in 2019 when she followed her entrepreneurial instincts and her love of healthcare innovation to found UROSPOT, a purpose-driven femtech company focused on improving women’s healthcare.
UROSPOT has disrupted how pelvic healthcare is delivered in this country. Combining technology, education, and health coaching, UROSPOT is now the largest pelvic health provider in Canada. With 28 clinics across the country and expansion to the UK, UROSPOT has been called “the one to watch” by the Canadian Franchise Association. The platform she built not only improves quality of life for women (and men), but also provides women the opportunity to become entrepreneurs through UROSPOT Franchising.
Erin is a mom to four, avid tennis player, has a sweet dog named Lincoln, and a husband who works right alongside her building businesses to help improve the lives of women.
Talk Title:
Unspoken Strength: Breaking the Silence on Women’s Pelvic Health
Synopsis:
Pelvic health is one of the most vital—and most overlooked—components of a woman’s health and well-being. If you’ve ever had your giggles turn to dribbles or if you’ve lost hope when you jump rope, this session is for you. In Unspoken Strength, we break the silence around pelvic floor issues that too many women struggle with in silence. Erin Craven’s mission is to make the taboo talkable through real talk, education and empowering solutions. This session helps women understand their bodies, recognize what’s normal versus what’s common, and provides actionable steps toward lasting confidence, control, and independence that don’t involve remembering to do 100 kegels a day. It’s time to stop whispering and start owning the strength at the center of it all.
